Introduction

Email marketing is one of the most valuable marketing methods available to ecommerce store owners. To be able to market effectively through email, you need a strong and healthy email list. Here are some proven methods for building an email list for your Shopify store.

Proven Strategies to Build a Strong Email List

Offer Incentives

  • Key Points:

    • Offer discounts, free shipping, or access to exclusive content in exchange for email signups.

    • Use a compelling call to action to make users want to sign up for your email list.

    • Make sure that the benefits of signing up to your email list are very clear.

Use Pop-Ups

  • Key Points:

    • Implement well-designed pop-up forms that appear when users visit your site, as well as when they are about to leave the page (exit-intent).

    • Ensure that your pop ups are non intrusive and do not get in the way of the user’s browsing experience.

    • Ensure that your popups are mobile-friendly.

Embedded Forms

  • Key Points:

    • Add signup forms to various areas of your website, such as in the footer, or in your blog posts.

    • Make sure that they are clearly displayed and easy to use.

    • By putting them in different areas of your site, you will attract users to your email list from various different pages.

Landing Pages

  • Key Points:

    • Create specific and dedicated landing pages for different promotions or offers.

      • Ensure that your landing page is clearly focused on email capture.

    • Use a strong call to action, and try to make your landing page as visually compelling as possible.

Social Media Promotion

  • Key Points:

    • Promote your email list on your various social media platforms.

    • Use strong visual and text based call to actions.

      • Consider running social media campaigns focused on email capture.

Run Contests and Giveaways

  • Key Points:

    • Host contests or giveaways where email signup is a requirement for participation.
      * Offer an enticing prize, to encourage sign ups.

    • Ensure that your competition or giveaway is relevant to your store.

Use a Lead Magnet

  • Key Points:

    • Offer a valuable resource (ebook, checklist, etc.) in exchange for an email address.

    • Offer something of value to your target audience, in return for an email address.

    • Your resource should be something that your target audience would really want.

Make it Easy to Subscribe

  • Key Points:

    • Keep your email subscription process short, simple and straightforward.

    • Avoid having too many different required fields, as this may discourage new users from signing up.
      * Make it as easy to sign up as possible.

Promote on Your Thank You Page

  • Key Points:

    • When a user has already purchased from you, use this opportunity to encourage them to also sign up for your email list, by offering them exclusive benefits or access to gated content.

      • This will make users who have already invested time and money into your site more likely to sign up for your list.

    • Make sure to include a very clear call to action.

Provide Value

  • Key Points:

    • Ensure that your emails are valuable and that users are excited to receive your emails in the future.

    • Do not just send purely promotional emails.
      * Include content that is relevant to your target audience, and build a relationship with your email list.

Conclusion

Building a strong email list requires consistency, good quality lead capture methods, and providing value for your customers. Utilize these tips, and build your email list today!

For any issues or customization needs, feel free to reach out to us at 📧 tentech.ai.2023@gmail.com.