Introduction

Retargeting is one of the most effective methods for reaching potential customers, and bringing them back to your website. By showing ads or content to users who have already shown an interest in your products, you will greatly increase the likelihood that they will make a purchase. Here’s a step-by-step guide to retargeting customers on your Shopify store.

Key Strategies for Retargeting Shopify Customers

What is Retargeting?

  • Key Points:

    • Retargeting is the process of showing targeted ads to users who have previously interacted with your website.

    • By targeting users that have already visited your site, you are much more likely to see good results from your advertising spend.

    • It is a useful tool for attracting users who have shown an interest in your products, but have not yet committed to a purchase.

Create Retargeting Audiences

  • Key Points:

    • Create specific segments of users to target, such as users who have viewed specific product pages, users who have abandoned carts, or users that have visited specific pages.

    • Segment your audience, and target these groups with highly relevant messaging.

    • This will dramatically improve your results compared to general advertising campaigns.

Use Dynamic Product Ads

  • Key Points:

    • Display advertisements featuring specific products that a user has previously viewed, or added to their carts.

    • Show products that are highly relevant to the user, making them more likely to want to return.

    • Dynamic ads make it far easier to show the right products, to the right customers.

Email Retargeting

  • Key Points:

    • Send personalised emails to those that have left your site with items still in their cart.

    • Provide users with incentives to return and to complete their purchases.
      * This is a highly effective method of capturing lost sales.

Social Media Retargeting

  • Key Points:

    • Utilise platforms such as Facebook and Instagram to target users based on their previous actions and browsing history on your website.

      • Make sure that all ads are highly relevant to your audience.
        * Ensure that all of your creative is high quality and well designed.

Offer Incentives

  • Key Points:

    • Provide incentives, discounts or free shipping on your ads, to entice users to return to your site.

    • Use time-based incentives to encourage users to complete their order more quickly.
      * By providing users with a reason to return, you will greatly increase your chances of recapturing lost sales.

Use Compelling Creative

  • Key Points:

    • Use eye-catching graphics and strong, action-oriented text in all of your adverts.

    • Focus on your benefits, and highlight your unique selling points.

    • Be clear about what actions you wish the users to take.

Frequency Capping

  • Key Points:

    • Set limits to how often users see your retargeting ads.
      * Avoid over-advertising and showing the same adverts too many times, which may lead to annoyance and brand disassociation.

    • Strike the right balance between showing your ads frequently, and not over-saturating.

Test Different Strategies

  • Key Points:

    • Continuously test the performance of your retargeting campaigns, and adjust based on the results.

    • Try different demographics, platforms, and content.

    • Always be analysing data, and making improvements to increase your profits.

Track Performance

  • Key Points:

    • Use analytics tools and UTM parameters to measure the results of your retargeting campaigns.

    • Monitor key performance indicators, and look at all aspects of your campaigns.

    • Use data to track your returns, so you can make sure that you are only spending money on effective campaigns.

Conclusion

By implementing a strong retargeting strategy, and utilizing the correct tools, you will greatly increase your chances of recapturing lost sales, and improving your ROI from advertising. Use these tips, and build your own winning retargeting strategy.