Introduction

Average Order Value (AOV) is a key metric that highlights the amount that customers are spending in your store. By implementing effective strategies to increase AOV, you can significantly boost your overall revenue and profits. Here are some proven methods for increasing AOV on your Shopify Store:

Proven Strategies to Increase Average Order Value

Upselling

  • Key Points:

    • Offer customers a better, or more premium version of the product they are already viewing.

    • Highlight the benefits of the upgraded item.

    • Make it easy to compare the upgraded item to the current product.

Cross-selling

  • Key Points:

    • Suggest products that are complementary, and would be good to buy alongside the main item.

    • Display products that are commonly bought together.

    • Focus on items that would be a logical choice for a customer who is buying the main item.

Product Bundles

  • Key Points:

    • Offer discounts for purchasing multiple products together.

    • Bundle items that are often used together.

    • Offer some choice, to allow users to choose their preferred combinations.

Volume Discounts

  • Key Points:

    • Incentivize customers to purchase larger quantities of products.

    • Offer tiered discounts for buying a larger quantity of a specific item.

    • Display how much money they could save, if they bought more.

Free Shipping Thresholds

  • Key Points:

    • Offer free shipping once a specific purchase amount is reached.

    • By offering free shipping on orders above a certain threshold, you are more likely to have users purchase enough items to reach that threshold.

    • Display how much more a user needs to spend to get free shipping.

Clear Recommendations

  • Key Points:

    • Use data to recommend similar products, or products that are often bought together.

    • Avoid making random recommendations, try to provide a logical suggestion.

    • Make sure that your recommendations are clearly displayed.

Product Add-Ons

  • Key Points:
    * Offer smaller and cheaper, but related items, that customers can add to their carts.
    * These add ons can help you increase your total cart price.

    • Ensure that these add ons are relevant to the products already in the cart.

Highlight Savings

  • Key Points:
    * Clearly show customers how much they are saving, when using discounts, or bundle offers.
    * Clearly communicate all aspects of any savings or value for money offers.
    * Use visual highlights, such as specific colours, or graphics.

Tiered Pricing

  • Key Points:
    * Offer different pricing brackets depending on product options.

    • Try to offer a lower price per unit for larger quantities.

    • Use tiered pricing to increase the average size of purchases.

Personalized Recommendations

  • Key Points:
    * Utilize user data, to provide highly tailored suggestions, based on browsing history and past purchases.

    • Use AI to improve recommendations, based on user behaviour.

    • This will make a significant difference in converting users who respond to targeted recommendations.

Conclusion

By implementing some or all of the above strategies, you can increase the average order value in your Shopify store, and grow your revenue. Test different combinations of strategies, see which works best for your specific audience, and use this information to build an AOV strategy that works for your business.

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