Introduction

Shopify's Liquid templating language allows you to access customer data, enabling you to create personalized experiences and improve your marketing strategies. The customer object is a powerful way to add a range of different features to your website. Here’s a guide on how to best make use of this functionality.

Accessing Basic Customer Data

You can access basic customer data using various properties of the customer object:

<p>Welcome, {{ customer.first_name }}!</p>
<p>Your email address is: {{ customer.email }}!</p>

content_copydownload

Use code with caution.Liquid

Conditional Content Based on Customer Data

Use conditional logic to display content based on user data:

{% if customer.orders_count > 0 %}
    <p>Thank you for your past purchase!</p>
{% else %}
    <p>Welcome! Explore our products today!</p>
{% endif %}

content_copydownload

Use code with caution.Liquid

Displaying Order History

You can also show a user’s order history using the following code:

{% if customer.orders_count > 0 %}
  <h2>Your Order History</h2>
  <ul>
    {% for order in customer.orders %}
      <li>
        Order #{{ order.name }} on {{ order.created_at | date: "%b %d, %Y" }}
      </li>
    {% endfor %}
  </ul>
{% else %}
  <p>You haven't placed any orders yet.</p>
{% endif %}

content_copydownload

Use code with caution.Liquid

Customizing Emails

Use liquid to add user-specific information to your email templates.

<p>Hello {{ customer.first_name }}. Thanks for making a purchase!</p>

content_copydownload

Use code with caution.Liquid

Using Customer Tags

You can also use customer tags to create dynamic segments, and to customize emails and onsite promotions for each individual user.

{% if customer.tags contains "vip" %}
   <p>Welcome back valued customer!</p>
{% endif %}

content_copydownload

Use code with caution.Liquid

Dynamic Segmentation

You can dynamically create user segments, for targeting with specific marketing campaigns.

{% if customer.orders_count >= 5 %}
  {% assign customer_segment = "Repeat Buyer" %}
{% else %}
  {% assign customer_segment = "New Customer" %}
{% endif %}
<p>This user is part of the  {{ customer_segment}} group.</p>

content_copydownload

Use code with caution.Liquid

By using these techniques, you can create a more personalized, engaging experience for your customers.