Introduction

Marketing analytics are key to understanding what is working, what isn’t, and to help make decisions that will drive further growth for your business. Here are some of the best tools for tracking and analyzing your performance, and for making data-driven decisions about how to move your Shopify business forward.

Top Tools for Shopify Marketing Analytics

Google Analytics

  • Key Features:

    • Free and powerful platform for tracking web traffic, conversions and user behaviour.

    • A great starting point for any business.

    • Provides a lot of actionable data.

Shopify Analytics

  • Key Features:

    • Provides the basic, built in tools for monitoring performance.

    • A great option for simple performance overview, without needing to use an external platform.

      • Can be very useful for those new to e-commerce.

Triple Whale

  • Key Features:

    • Combines analytics with tools for attribution and profitability tracking.

    • Allows you to accurately see which marketing channels are working best.

    • A good option for those that want to track profitability.

Klaviyo

  • Key Features:

    • A strong email marketing platform, that also provides excellent analytics.

    • Use this for tracking email performance, and to see what is converting users through your email campaigns.

    • An excellent option for stores that make use of email marketing.

Facebook Pixel

  • Key Features:

    • A must have for anyone running advertising campaigns on facebook and instagram.

    • Provides in depth data on audience demographics, and campaign performance.

    • Helps to improve marketing performance over time.

Google Ads Conversion Tracking

  • Key Features:

    • Used to track the performance of your Google Ad campaigns, and how well they convert to sales.

    • Make sure that you use conversion tracking, to ensure that you are able to see which ads are doing best.

    • Ensure that your google ad campaigns are set up correctly, and that all reporting is accurate.

Hotjar

  • Key Features:

    • Provides session recordings and heatmaps that allow you to analyse customer behaviour.

    • Lets you see exactly how users are moving through your website.

    • A great tool for those that want a more visual representation of how customers are using their site.

Mixpanel

  • Key Features:

    • Provides a platform with a strong focus on user behavior by using event tracking.
      * Use this to track very specific actions that users take on your site.

    • Great for understanding how users are moving through your site and what actions they are taking.

Segment

  • Key Features:

    • Provides a comprehensive platform for collecting and managing customer data.

    • A great option for those who want to bring all their data into one central location.

    • Allows you to use data to optimize your approach, and improve your marketing strategy.

Conclusion

By leveraging a combination of these tools, you can get a holistic view of your site performance, allowing you to analyze the data, and make informed decisions, that will improve your performance.