Introduction

Customer reviews are a vital part of any e-commerce business, and can be one of the most effective methods for building trust, establishing credibility and increasing conversions. By having a strong strategy in place for managing your reviews, you will greatly improve the performance of your Shopify store. Here’s a guide to the best practices for managing customer reviews on your website.

Best Practices for Managing Customer Reviews on Shopify

Choose a Review App

  • Key Points:

    • Select a well rated and reliable review app from the Shopify App store.

    • Make sure to carefully research various different options, so that you can select a platform that is well suited to the needs of your business.

    • Ensure that all of the features you require are available.

Automate Review Requests

  • Key Points:
    * Set up automated emails to request reviews from customers, once they have made a purchase.

    • Automated email marketing can be a great way to gather high quality and relevant feedback.

    • Make sure that your emails are set up to be sent out at the correct times.

Make it Easy to Leave Reviews

  • Key Points:

    • Make sure that the process of leaving reviews is as simple and easy to understand as possible.

    • Users are more likely to leave reviews, if the process is as quick as possible.
      * Do not make your forms too long or too complex.

Moderate Reviews

  • Key Points:

    • Moderate all reviews that are submitted to your site.

    • Remove any spam, or inappropriate content, and ensure that your feedback system remains reliable and informative.

    • Try to ensure that all reviews are genuine and verifiable.

Respond to Reviews

  • Key Points:

    • Always try to respond to all reviews (both positive, and negative), in a timely manner.

      • This shows that you are engaging with your customer base, and are taking their feedback seriously.

      • By engaging with negative reviews, you are also showing your commitment to solving problems, and also to making improvements.

Showcase Reviews

  • Key Points:
    * Display positive reviews prominently on your product pages, and also in other areas of your website.
    * The most positive and valuable reviews should be easy to locate, and to browse through.

    • By showcasing these testimonials, you will greatly improve conversion rates.

Use Visual Reviews

  • Key Points:

    • Utilize an application that allows for customers to leave reviews that incorporate both videos and photos.

      • This will greatly help increase conversion rates.

    • Seeing real photos and videos of your products in action will greatly increase trust and credibility.

Collect Various Types of Reviews

  • Key Points:
    * Try to collect a wide variety of review types, such as star ratings, as well as written comments, and other elements.

    • By offering a variety of options you are likely to get a more thorough understanding of your customer base.

    • Use all metrics that you collect, to help improve your business and your user experience.

Highlight Key Reviews

  • Key Points:

    • Use your website to highlight key reviews, and showcase products that are consistently well reviewed by your customers.
      * By highlighting the most popular products, and the best reviews, you will create a positive impression for any new website visitors.

    • These reviews will often be more helpful than any marketing you may write.

Use Analytics

  • Key Points:
    * Track which reviews are performing best, and see which are converting the most traffic.
    * This data will allow you to accurately use the best performing reviews to attract more sales.

    • Do not rely on guesswork, use data to drive all of your marketing decisions.

Conclusion

By following all of the above steps, you will be well equipped to effectively manage your customer reviews on Shopify. Effective review management will help build trust and authority, and also help to increase your sales conversions.